What is LV= SOS KIT AID
SOS Kit Aid was founded by rugby dad, John Broadfoot, during a visit to Romania. The sight of a smiling eight-year-old boy running with the ball under one arm whilst he used the other to hold up his shorts made him want to do something about it.
He knew that his sons had several pairs of boots and shirts lying around at home. So to test out the potential, John collected kit from ten schools to see how much was available on a wider scale. The test was an outstanding success both in terms of quantity and quality of kit, which resulted in the International Rugby Board (IRB) endorsing and funding the expansion to over 1,000 schools and clubs.
With the support of the IRB, kit has been donated by schools, clubs and kit manufacturers across the UK, with an estimated value of over £3.5million delivered to date. Over 135,000 youngsters in 20 developing countries in Eastern Europe, Africa and the South Seas have received quality used and new kit, and there are a further 59 countries on the waiting list.
The key idea of John’s initiative is to give young people the opportunity to play and enjoy sport, whilst also making use of kit that would otherwise become environmentally damaging waste. The programme has saved over 500 tonnes of environmentally damaging C02 emissions to date.
Today, the programme collects rugby, cricket and squash kit. Sponsored by LV=, SOS Kit Aid is a joint venture between The Lord's Taverners and SOS Kit Aid and is supported by the International Rugby Board (IRB) and the World Squash Federation (WSF).
Financial support and recognition was given to the project by the IRB (International Rugby Board) - the world's governing body for Rugby Union. Their funding helps to cover the cost of storage and the logistics of collecting and transporting rugby kit to the countries that need it the most.
The Lord's Taverners
The Lord's Taverners wanted to replicate SOS Kit Aid's success within rugby for cricket. The new LV= SOS Kit Aid initiative will utilise The Lord's Taverners links at all levels of the game, from local clubs and schools to County Cricket Clubs, to enable even more young people to enjoy cricket.
World Squash Federation
The World Squash Federation supports LV= SOS Kit Aid and encourages the development of squash, not only in countries where it is a new sport, but also where it is already well established.